Download e-book for iPad: Advances in Communication Research to Reduce Childhood by Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins

By Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins

ISBN-10: 1461455103

ISBN-13: 9781461455103

ISBN-10: 1461455111

ISBN-13: 9781461455110

Rates of youth weight problems are alarmingly excessive and extending every year. reports have proven that overweight young children usually tend to turn into overweight adults and are inclined to undergo with quite a few future health outcomes like heart sickness, hypertension, and sort II diabetes, between others. stories additionally point out that tv viewing and publicity to advertisements for nutrients items impacts kid's attitudes towards, nutrition personal tastes and foodstuff buy requests for meals with low dietary price. it is very important larger comprehend the position of media in early life weight problems and to profit how media can be utilized to handle this factor in a good manner. This e-book makes a speciality of conversation and media examine which may impact decreasing early life weight problems. Emphasis is put on subject matters on the topic of how the media converse health-related messages approximately nutrients, food and nutrition that impact youth weight problems. specific emphasis is at the new media, given the truth that media now have extra imperative roles in socializing today’s young ones and adolescence than ever prior to. advertising messages achieve younger shoppers via a number of automobiles – broadcast and cable tv, radio, magazines, pcs during the web, tune, cellphones – and in lots of diverse venues – houses, colleges, child-care settings, grocery shops, buying department stores, theaters, physical activities, or even airports. additionally, given the disparity in weight problems premiums among young ones of colour and the final inhabitants, distinct cognizance is given to analyze on media concentrating on those populations.

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By Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins

ISBN-10: 1461455103

ISBN-13: 9781461455103

ISBN-10: 1461455111

ISBN-13: 9781461455110

Rates of youth weight problems are alarmingly excessive and extending every year. reports have proven that overweight young children usually tend to turn into overweight adults and are inclined to undergo with quite a few future health outcomes like heart sickness, hypertension, and sort II diabetes, between others. stories additionally point out that tv viewing and publicity to advertisements for nutrients items impacts kid's attitudes towards, nutrition personal tastes and foodstuff buy requests for meals with low dietary price. it is very important larger comprehend the position of media in early life weight problems and to profit how media can be utilized to handle this factor in a good manner. This e-book makes a speciality of conversation and media examine which may impact decreasing early life weight problems. Emphasis is put on subject matters on the topic of how the media converse health-related messages approximately nutrients, food and nutrition that impact youth weight problems. specific emphasis is at the new media, given the truth that media now have extra imperative roles in socializing today’s young ones and adolescence than ever prior to. advertising messages achieve younger shoppers via a number of automobiles – broadcast and cable tv, radio, magazines, pcs during the web, tune, cellphones – and in lots of diverse venues – houses, colleges, child-care settings, grocery shops, buying department stores, theaters, physical activities, or even airports. additionally, given the disparity in weight problems premiums among young ones of colour and the final inhabitants, distinct cognizance is given to analyze on media concentrating on those populations.

Show description

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Additional resources for Advances in Communication Research to Reduce Childhood Obesity

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Samantha Graff and Tamara Piety 79 101 xxix xxx 6 7 Contents Self-regulation as a Tool for Promoting Healthier Children’s Diets: Can CARU and the CFBAI Do More? Julie Ralston Aoki and Elizabeth S. Moore Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices .................................................. Jennifer L. Harris, Megan Weinberg, Johanna Javadizadeh, and Vishnudas Sarda Part III 8 9 10 11 The Role of Advertising on Attitudes and Consumption of Food and Beverage Products ............................................................

Stigler, Jose Medina, Monika Arora, Gaurang Nazar, Lindsay M. Rodrigues, K. Srinath Reddy, and Cheryl L. Perry 13 The Role of Schools in Food and Beverage Marketing: Significance, Challenges, Next Steps .................................................... Lara A. Latimer, Joanne Delk, Andrew E. Springer, and Keryn E. Pasch 14 153 Measuring the Impact of Advertising Effects Children’s Exposure to Food and Beverage Advertising on Television: Tracking Calories and Nutritional Content by Company Membership in Self-regulation ....................................................................................

Collins et al. Food marketers use an array of effective tactics aimed at young consumers and their families with the goal of establishing brand loyalty or “the situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category” and their future purchasing behavior (AMA, 2012). In Chap. 9, Gary Wilcox and colleagues provide an extensive review of target advertising and its role in the marketplace, how it compares to the tobacco and alcohol market, and its effects on children’s consumer behaviors.

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Advances in Communication Research to Reduce Childhood Obesity by Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins


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